-
What
you secure - How it all fits in
- Why you need this resource
-
The
benefits
Why you need this resource
- Why you need this resource
- How it all fits in
- Do you need a Campaign Manager
- The benefits
Why you need this resource
The SEO landscape is ever-evolving. Algorithm updates happen very frequently and Google releases SERP features frequently. Your business should adopt to this to gain early visibility and to avoid non-compliance penalties with Google.
Next:
How it all fits in
A true extension of your in-house team, welcome to Position 2’s full-service retainer model. To secure results from your marketing efforts you need to ensure perfect alignment from Strategy and Planning, all the way through Tactics and Technology. You need a team that can steward your organizational goals, translate them into execution and course correct where necessary. This type of agile environment is the fire in which our full-service retainers were forged.
Next:
What you secure
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research
- Researching and implementing content recommendations for organic SEO success
- Outreach, build links to improve authority and maintain healthy backlink profile
- Focused on tracking, sharing data and results
Next:
The benefits
- Savings
- Leverage
- Scalability
- Ramp up and Training time is nil
- Assessment & Recruiting time is again, zero
- Employee Insurance not required
- Employee 401k plans out of the window
- Certifications come as part of standard equipment
- Research Time is obviously near zero
- Use the resource on per project basis
- In-depth knowledge and experience in search ranking factors and algorthim changes
- Implements basic SEO recommendations
- Knowledge in CMS and Content Publishing
- Subscriptions to tools and technology
- Scalability in recruiting quicker and on demand
- Real-time reporting for quicker decision making
- Access to experienced marketing consultants for strategy
Let’s talk savings!
There’s more?
Okay, this really gets unreal
Next:
The Engaged Services Advantage
Here a snapshot of each service's advantages, and you can compare them by selecting the type of services you want to compare with the engaged services.
Scalability
Engaged Services
Pros:
- Helps strategise, scale, and share business propositions
- Highly skilled and experienced in MA and technical skillsets
Cons:
- Co-ordination issues with the current in-house team
Managed Services
Pros:
- Cheaper compared in-house
- Quick onboarding
Cons:
- Picking the right agency can be a problem
Engaged Services
Pros:
- Helps strategise, scale, and share business propositions
- Highly skilled and experienced in MA and technical skillsets
Cons:
- Co-ordination issues with the current in-house team
In House
Pros:
- Lets you hand-pick the right candidate for the team as per HR process
- Model the career path as required for the marketing team
Cons:
- Hiring & training new managers takes time
- Slow project on-boarding
- Limited knowledge
Efficiency
Engaged Services
Pros:
- Specific hours for planning, execution and vetting
- Weekly meetings/agenda based conversations
Managed Services
Pros:
- Efficent directed work
Cons:
- Multiple clarification calls
- Not experienced enough to handle scalability
- Needs hand-holding
Engaged Services
Pros:
- Specific hours for planning, execution and vetting
- Weekly meetings/agenda based conversations
In House
Pros:
- Easy to reach out to
- No formal procedure to share work/feedback
Cons:
- Time to ramp up
- Team building
- Too close to the product/serivce. Cannot think out of the box
Timeliness
Engaged Services
Pros:
- Accurate and compact addition of FTEs as per the project's needs and growth
- Not resposnible for any legal liabilities of an employee
Cons:
- Ideation and confabulation
Managed Services
Pros:
- Flexibilities to switch a contract/ person
Cons:
- Learning on the client's dime
- Lack of accountability, if not micro-managed
Engaged Services
Pros:
- Accurate and compact addition of FTEs as per the project's needs and growth
- Not resposnible for any legal liabilities of an employee
Cons:
- Ideation and confabulation
In House
Pros:
- Can be prompted to follow timelines
Cons:
- Missed deadlines due to other project work
- Employee churn
Flexibility
Engaged Services
Pros:
- Can be hired need-based only, available syncrhonously as well as asynchronously
Managed Services
Pros:
- Can be hired need-based only, available syncrhonously as well as asynchronously
Engaged Services
Pros:
- Can be hired need-based only, available syncrhonously as well as asynchronously
In House
Pros:
- Moving resources in other projects is easier within the organization
Cons:
- Hiring an MA takes long
Cost
Engaged Services
Managed Services
Engaged Services
In House
Risk & Liabilities
Engaged Services
Pros:
- No legal risks or liabilities involved for hiring an FTE
Managed Services
Pros:
- No legal risks & liabilities involved for outsourced hiring
Engaged Services
Pros:
- No legal risks or liabilities involved for hiring an FTE
In House
Cons:
- Liability borne by the company
Testimonials
Suzanne Balter
Director of Demand Generation at Janrain, Inc.
I'm thrilled with the new website that Position2 developed for Janrain to reflect our evolution into the leading provider of enterprise customer identity and access management solutions. From design and development to user-experience and SEO, the Position2 team delivered exceptional results on a challenging timetable. The new website is a game-changer for Janrain. Our key KPIs are increasing. And because the marketing team can now manage 80% of the site ourselves, we're able to accomplish much more together with Position2.
Eric Nalbone
Digital Marketing Manager at Kabbage, Inc.
From a metrics perspective, the amount of efficiency we've been able to wring from the Position2 PPC channel in the face of really interesting challenges (increasing budgets and an increasingly competitive landscape, etc.) has been phenomenal.