-
What
you secure -
You
need this -
Do you need a
Campaign Manager -
The
benefits
Do you need a Campaign Manager
- What you secure
- You need this
- Do you need a Campaign Manager
- The benefits
Do you need a Campaign Manager
If you’ve got serious digital marketing plans, a campaign manager is what you need. A seamless extension of your in-house team, welcome to full-service campaign management like you’ve never known before.
To witness positive results from your marketing efforts you need to ensure optimal alignment from Strategy and Planning all the way through Tactics and Technology. You need a team that can steward your organizational goals, translate them into execution and make course corrections when required. Our full-service retainers are designed for agile environments and are well versed to handle a dynamic work situation.
Next:
You need this
A true extension of your in-house team, welcome to full-service. To see results from your marketing efforts you need to promote great alignment from Strategy and Planning all the way through Tactics and Technology. You need a team that can steward your organizational goals, translates them into execution and course correct where necessary. This type of agile environment is the fire in which our full-service retainers were forged.
Next:
What you secure
- Analytical
- Campaign
- Technical
- Build and grow your email list through organic efforts
- Collaborate with team members to work on the design and content
- Send emails at specific intervals or at pre-scheduled times
- Get real reporting on Marketing Automation programs with actionable insights
- Assist with Marketo data hygiene, system maintenance and lead management
- Manage lead scoring rules to grade between hot, warm and cold lead
- Understand support documentation and discern tasks
- Identify diverse segmentation criteria based on audience behavior, demographics, psychographics & more
- Create or modify targets and goals
- Ideate and execute email marketing campaigns
- Development of Marketo programs and nurture streams
- Monitor databases, making DB knowledge essential
- Creating flowcharts to plan outcomes
- Map other business and campaign specific matrices
- Perform testing of emails, campaigns, pages, and data as needed and on time
- Prepare and import lists into Marketo
- Run A/B tests for email campaigns and landing pages to optimize performance
- Schedule and trigger sequence emails
- Track campaign performance and tweak workflows periodically
- Ensure compliance while executing email marketing campaigns and collecting data
- Prepare Marketo emails, landing page, form and campaigns as needed and on time
Analytical
Campaign
Technical
Next:
The benefits
- Savings
- Leverage
- Scalability
- Ramp up and Training time is nil
- Assessment & Recruiting time is again, zero
- Employee Insurance not required
- Employee 401k plans out of the window
- Certifications come as part of standard equipment
- Research Time is obviously near zero
- Use the resource on per project basis
- In-depth knowledge and experience in multiple verticals & industries
- Existing established partnerships with Marketing & Automation platforms
- Combination of front-end (HTML, Java script, CSS) & back-end Developer (API integrators)
- Subscriptions to tools and technology
- Scalability in recruiting quicker and on demand
- Real-time reporting for quicker decision making
- Access to experienced marketing consultants for strategy
Let’s talk savings!
There’s more?
Okay, this really gets unreal
Next:
The Engaged Services Advantage
Here a snapshot of each service's advantages, and you can compare them by selecting the type of services you want to compare with the engaged services.
Scalability
Engaged Services
Pros:
- Helps strategise, scale, and share business propositions
- Highly skilled and experienced in MA and technical skillsets
Cons:
- Co-ordination issues with the current in-house team
Managed Services
Pros:
- Cheaper compared in-house
- Quick onboarding
Cons:
- Picking the right agency can be a problem
Engaged Services
Pros:
- Helps strategise, scale, and share business propositions
- Highly skilled and experienced in MA and technical skillsets
Cons:
- Co-ordination issues with the current in-house team
In House
Pros:
- Lets you hand-pick the right candidate for the team as per HR process
- Model the career path as required for the marketing team
Cons:
- Hiring & training new managers takes time
- Slow project on-boarding
- Limited knowledge
Efficiency
Engaged Services
Pros:
- Specific hours for planning, execution and vetting
- Weekly meetings/agenda based conversations
Managed Services
Pros:
- Efficent directed work
Cons:
- Multiple clarification calls
- Not experienced enough to handle scalability
- Needs hand-holding
Engaged Services
Pros:
- Specific hours for planning, execution and vetting
- Weekly meetings/agenda based conversations
Cons:
In House
Pros:
- Easy to reach out to
- No formal procedure to share work/feedback
Cons:
- Time to ramp up
- Team building
- Too close to the product/serivce. Cannot think out of the box
Timeliness
Engaged Services
Pros:
- Accurate and compact addition of FTEs as per the project's needs and growth
- Not resposnible for any legal liabilities of an employee
Cons:
- Ideation and confabulation
Managed Services
Pros:
- Flexibilities to switch a contract/ person
Cons:
- Learning on the client's dime
- Lack of accountability, if not micro-managed
Engaged Services
Pros:
- Accurate and compact addition of FTEs as per the project's needs and growth
- Not resposnible for any legal liabilities of an employee
Cons:
- Ideation and confabulation
In House
Pros:
- Can be prompted to follow timelines
Cons:
- Missed deadlines due to other project work
- Employee churn
Flexibility
Engaged Services
Pros:
- Can be hired need-based only, available syncrhonously as well as asynchronously
Managed Services
Pros:
- Can be hired need-based only, available syncrhonously as well as asynchronously
Engaged Services
Pros:
- Can be hired need-based only, available syncrhonously as well as asynchronously
Cons:
In House
Pros:
- Moving resources in other projects is easier within the organization
Cons:
- Hiring an MA takes long
Cost
Engaged Services
Managed Services
Engaged Services
In House
Risk & Liabilities
Engaged Services
Pros:
- No legal risks or liabilities involved for hiring an FTE
Managed Services
Pros:
- No legal risks & liabilities involved for outsourced hiring
Engaged Services
Pros:
- No legal risks or liabilities involved for hiring an FTE
Cons:
In House
Cons:
- Liability borne by the company
Testimonials
Suzanne Balter
Director of Demand Generation at Janrain, Inc.
I'm thrilled with the new website that Position2 developed for Janrain to reflect our evolution into the leading provider of enterprise customer identity and access management solutions. From design and development to user-experience and SEO, the Position2 team delivered exceptional results on a challenging timetable. The new website is a game-changer for Janrain. Our key KPIs are increasing. And because the marketing team can now manage 80% of the site ourselves, we're able to accomplish much more together with Position2.
Eric Nalbone
Digital Marketing Manager at Kabbage, Inc.
From a metrics perspective, the amount of efficiency we've been able to wring from the Position2 PPC channel in the face of really interesting challenges (increasing budgets and an increasingly competitive landscape, etc.) has been phenomenal.